Top 10 Digital Marketing Agencies in India.
A business firm can benefit from digital marketing agencies by several ways. One important benefit is increased brand recognition, which is very important for making product or service easily accessible by customers.Brand loyalty is also part A of effective digital marketing plan. Popularity through social media and an increase in brand promotion enhanced by digital marketing.
While global businesses have woken up to this fact, there are many Indian companies, which are yet to add digital marketing to their promotion campaigns. Here is a list of 10 best digital marketing agencies that have made strong impacts in the Indian and international marketing trends.
This list will help start-ups and established business firms to find a guide on choosing the right digital marketing agency for their business and the list will give you an idea on the digital marketing agencies dominating in Indian market.
Pinstorm focuses on integrated digital marketing and provides services like Search marketing, Social Media marketing, Search engine marketing, campaigns, bids, ads, prospects.
Client list: Café Coffee Day, ICICI Bank, Sharekhan, HSBC, ET Now, GQ, Open, NIIT, Jet Airways, Idea, Hindusthan Times, Taj, Sony, Tanishq, Lee, Greenpeace, Yahoo, Canon, etc.
Agency located in: US, Europe, Malaysia, Singapore, Bangalore, Gurgaon, and Mumbai.
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This social media marketing company has a team of over 60 members including skilled leaders and Google Certified Team individuals who take care of all the aspects of Digital Marketing for the companies that are targeting the US, UK, Australia, Canada, New Zealand market or the entire globe. PPC, SEO, SMO, affiliate marketing, and conversion optimization are some of its significant services.
Client list: Hewlett – Packard, Aditya Birla Nuvo LTD, ABP (Ananda Bazar Patrika Group), Nasscom, Turtle, mJunction (JV of TATA Steel & SAIL), SREI, Rupa (Macroman), Bharatiya Janta Party (BJP West Bengal), Greenply Industries Ltd, SRMB Steel, GKB Opticals and many more
Agency located in: Kolkata in India, USA, UK, Australia.
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Founded in 2003, Reprise Media is an excellent digital advertising agency focused on connecting brands with customers that seek them out online. The services offered include paid search marketing, social media marketing, and SEO.
Client list: Verizon, American Airlines, Hyundai, Honda, Cathay Pacific, Raymour & Flanigan, Sharp, United States Postal Service, Metro PCS, Sharp, and more.
Agency located in: Mumbai and New Delhi in India, US, UK, Europe, Latin America, and Asia Pacific region.
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Ogilvy Public Relations Worldwide has a strong presence in the Asia-Pacific region for over two decades. It provides services like, consumer marketing, public affairs, media relations, product marketing, and media relations.
Client list: American Express, NIDDK, XEROX, DuPont, BP, Ford, LG Electronics as well as local companies in 85 offices around the world.
Location: Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, and New Delhi in India, The America, Europe, Africa & Middle East, Belgium, France, Germany, Spain, United Kingdom, Asia Pacific.
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iStrat is a member of National Association of Software and Services Companies (NASSCOM) that deals with brand management and marketing. Founded in 2003, the company has a wide range of services including digital communications services, search engine optimization, social media, ecommerce services, web solutions, online marketing, relationship marketing, interactive kiosks and digital films.
Client list: Maruti Suzuki, Nestle, Alpha Corp, Pepsico, Redtape, DSCL, Max India Limited, Ericsson India, Pfizer India, Apesma India, CII, Hero Honda, Ranbaxy, Google, MSN, Yahoo, Ask, Moneycontrol.com, NDTV, Wikipedia, and more.
Location: Gurgaon, New Delhi, Australia, and USA.
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This is a full service digital marketing agency offering ecommerce, websites, portals, and online marketing services since 1998.
Client list: Mumbai Indians, APM Terminal, Vedanta Foundation, Kingfisher training academy, Mahindraa, Hypercity, Tata, Fortis, and many more.
Awards: The agency has won many awards including the BEST E-Commerce Site of the Year 2013 in the Social Media Summit 2013, Best Portal of the Year 2013, and nominations in the best portal, ecommerce website and digital agency in 2012, and best portal of the year award in the WAT awards in 2011.
Location: Mumbai in India, Denmark, US.
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Webchutney works with leading companies in India by developing award winning and memorable experiences for brands to connect, engage with and build sustained relationships with their consumers online. Services include website design, online advertising, social media, and mobile marketing. This is a firm which looks promising and a must watch out for in 2015.
Client list: Airtel, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Proctor & Gamble, Budweiser, Wipro, HDFC among others
Awards: Has won the DMAI awards for its projects in Remit2India, Standard Chartered, and Cleartrip.
Location: New Delhi, Bangalore, and Mumbai.
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This company has six offices in major cities all over India. The digital media services offered by the company have been awarded many times at Cannes India festival. Part of WPP group of companies, it provides a wide range of communication services worldwide. Based in New York the company has 200 offices in more than 90 countries.
Client list: Goodnight, Teach for India, Listerine, and many others.
Location: India, Asia Pacific, North America, Europe, Middle East, and Africa.
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This is an award winning global advertising agency, which operates over 180 offices in more than 120 countries. Digital marketing, relationship management, experiential marketing, professional communications, global productions, media management, design and consulting are some of the services offered here. This 2015 will look forward for more dominance from this award winning firm.
Client list: Coca Cola, Master card, Greenlam laminates, and many more.
Location: Latin America, North America, Asia Pacific, Europe, Middle East, and Africa.
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This is a leading and reliable digital services company headquartered in Mumbai. This is wholly owned subsidiary of Inter Public Group or IPG in New York and the London based Lowe+ Partners Worldwide Network. It has separate advertising, design, and activation, brand consulting, health care marketing, and PR and film production divisions.
Client list: Tata Tea, ICICI Prudential, Idea, and many more.
Awards: Ranked as #1 Indian agency by Effies, and #2 in Asia Pacific and the most effective agency in Asia Pacific in 2014 and the second in the world by Effie Effectiveness Index.
Location: Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad.
Title tag is one of the most important element. Because title tag is the first thing indexed by the search engine. The title tag should be attractive,short and descriptive enough to identify the content of the page by the visitors. Title tag should contain the keyword on which we are concentrating. Length of the title tag should be with in the limits 55-60 characters and 512 pixels.
A site’s Meta description should contain a brief description about the website. And should mention the services of your company. This meta description act as a snippet, if a user finds it good he will click on the link and find out more information. But if your Meta
Description is too short or too large and is not written correctly then there is a chance for ignoring your site by the users. Meta description should be within 155-160 characters and should not exceed 1024 pixels
while writing the content, should type the contents in paragraph with different subtitles it will be flexible for the reader to read the content. For the subtitles, we can use H1, H2,H3, H4, tags.
Website's content should optimized in such a way that it should be suitable for both search engines and readers. Stuffing too many keywords can make your site unreadable. Decide which keyword should be optimized, only after researching on that. Maintain optimum keyword density. 
Link optimization is very important. It will give a good experience for the users. They can use the link if they have any doubts on that particular word or sentence. But do not add so many links, it will considered as link spamming.
If the site has lot of images, they should be optimized since search engines are not able to read the images. Search Engine spiders can only read text but not images. So we need to do some optimization techniques. Add ALT text, it describes the image when mouse moves over the image on the web page. While saving the file from internet use meaningful name. If we want to add a link for the image, use the image keywords.
